Helping people with disability achieve their employment goals
EPIC Assist is a national level not-for-profit organisation that provides a personalised service to help people with disability achieve their employment goals. Catering to the broader community since 1990, EPIC Assist prides in offering the ultimate support experience and member service offerings.
Needless to say, we were very enthusiastic about the opportunity evolve the existing brand presence across a variety of mediums. This included a website redesign, membership campaign collateral, special events design and sub-brand creation. The creative possibilities based on the existing brand style and dynamic colour palette was endless. We were excited.
There was quite a lot of information to digest throughout the branding refresh of EPIC Assist and the best method of approach was to itemise each task. Here is some insight into how we approached each design piece.
With no pre-existing visual elements to play with we created a suite of unique illustrations which leverage EPIC Assist’s brand patterns and colours. The imagery directly references Australia’s dynamic beach culture, sense of community and togetherness. The unique illustrations, coupled with strong primary colours result in a confident, bold and playful design.
Next came the roll-out and design phase of the website. In collaboration with the marketing team and internal web developer, we were able to inject personality and life back into the existing website. The visual inspiration, tone- look-and-feel was to be consistent with the membership campaign.
Unique complimentary background treatments were inspired by the ‘smile’ of the organisation’s logo and playfully ‘sprinkled’ like confetti across the site. Banner imagery and strong use of iconography highlight important content areas and elevate the visual impact of the entire site.
Rolling out special events, exhibitions and campaigns provided an opportunity to completely tap into our inner-creative. Visual identities of each event was dictated by a theme and approached as a sub-brand.
Marketing materials such as posters, invitations, social media tiles, email banners and event booklets were all important parts of the collective suite.
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