ADAQ Dental Mirror

Australian Dental Association Queensland quarterly industry magazine


As strong believers in branding consistency, we helped the Australian Dental Association Queensland progress their existing visual identity. This progression included the creation of new branding assets for social media, resource materials and evolutionary refinement of the ADAQ brand guide.

In response to the completed revision we were awarded with the opportunity to redesign their industry-specific quarterly magazine, the ADAQ Dental Mirror.


The objective of the magazine refresh was to modernise, revise and elevate the existing magazine persona. This would also involve the inclusion of newly developed brand elements and assets. So how did we do it? Review the current artwork, devise a creative concept which meets the brief and reset the master templates for future editions.

Review, devise, reset

As a predominantly corporate publication, the revised magazine champions content variation, layout flexibility and includes a suite of visual enhancers. The refinement to typography styles, negative space and design hierarchy allows the new-look publication to truly shine. Who knew dental could look so good?

Creative outcomes

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